You may not want to hear this, but winter is coming, so enjoy these beautiful fall days while you can. But while you're doing that, it's also smart to ...

Each year, Sephora holds an epic weekend-long event in a different city. It's called Sephoria, and it features hundreds of brands, experts, and ...

Now we're in the full swing of autumn's hair trends, I'm already wondering what winter short hair trends we'll see for the end of 2024 and through to the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. ...

I don't know about you, but I'm still reeling from Zendaya's dress last weekend. She wore a vintage Bob Mackie number from F/W 01 that perfectly paid ...

Generally speaking, I don't believe in fashion rules. Clothes are supposed to be fun no matter your age or body type. However, there's one specific ...

Welcome to Who What Wear Gifts. With the festive season fast approaching, we wanted to curate the ultimate gift guide of the pieces we truly think are ...

Welcome to Who What Wear Gifts. With the festive season fast approaching, we wanted to curate the ultimate gift guide of the pieces we truly think are ...

(Image credit: Ole Henriksen)What happens when Anine Bing gets her hands on a TikTok-viral lip balm? Magic, of course—and not just on the algorithm. The ...

It's official: these ten items are defining fall 2024 style. While we like to make lofty predictions before each season starts about which pieces will ...

It's not every day that you get to chat to Victoria Beckham and ask her all about her beauty and fashion secrets. Okay, she didn't tell me her secrets ...

Whether popping out for a walk, hitting up a red carpet, or attending a press event, Katie Holmes is guaranteed to arrive in a noteworthy look. Passing ...